PROCESSING OF PERSONAL DATA
The data controller for the packforce.lv e-store is Packforce Latvia SIA, registry code: 50203144271, address: Medema street 7-16, Baloži, Ķekavas novads, LV-2112, telephone:. +371 2 8398529 and e-mail: eshop@packforce.lv (hereinafter Packforce Latvia).
Types of personal data processed
- name/surname;
- contact information such as a telephone number and an e-mail address;
- Purchaser’s address and delivery address;
- bank account number;
- costs of goods and services and data related to payments (purchase history);
- customer support details;
- other information related to customer surveys and/or offers.
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Purpose of personal data processing
Personal data are processed for the purposes of the performance of the contract concluded with the Purchaser. Personal data are processed for the performance of legal obligations (for example, accounting and the resolution of consumer disputes). Personal data are used for managing the Purchaser’s orders and delivering the goods. Purchase history data (purchase date, goods, quantity, Purchaser’s data) are used for preparing an overview of goods and services purchased and for analyzing Purchaser’s preferences. The bank account number is used to refund payments to the Purchaser. Personal data such as e-mail address, telephone number and Purchaser’s name are processed in order to resolve any issues related to the provision of goods or services (customer support). The IP address or other online identifiers of the user of the e-store are processed for the provision of the e-store as an information society service and for the compilation of Internet use statistics.
Transmission of personal data to authorized processors
Packforce Latvia keeps secret the Purchaser’s personal data that have become known to it in the course of the registration and use of the user account and publishes them to third parties only with the Purchaser’s consent, except where the obligation or entitlement to publish the data results from legislation. The user of the e-store accepts that, in order to provide the Purchaser with suitable services, Packforce Latvia is entitled to process their data, including the transmission of the Purchaser’s data to parties related to the provision of a service for the Purchaser by Packforce Latvia.
List of authorized processors:
Zaproo OÜ - Personal data are transmitted to information technology service providers, if it is necessary for the functionality or data hosting of the e-store.
Eeva - Personal data are transmitted for accounting purposes.
DPD - Personal data are transmitted for the delivery of goods to the Purchaser.
Omniva - Personal data are transmitted for the delivery of goods to the Purchaser.
Venipak - Personal data are transmitted for the delivery of goods to the Purchaser.
Montonio - Personal data are transmitted to pay for the goods.
NETS (credit card payments) - Personal data are transmitted to pay for the goods.
Google Analytics - Collecting information to improve e-store user experience.
Mouseflow - Collecting information to improve e-store user experience.
Zendesk - Collecting information to improve e-store user experience.
Stacc - Collecting information to improve e-store user experience.
Plumbr - Collecting information to improve e-store user experience.
Security and access to data
Personal data are stored on the servers of Packforce Latvia located within the territory of a Member State of the European Union or of a country that has acceded to the European Economic Area. Data may be transmitted to countries where the European Commission has estimated the level of data protection to be sufficient or to companies in the United States that have signed up for the Privacy Shield Framework. The e-store takes appropriate physical, organizational and information technology security measures in order to protect personal data against accidental or unlawful destruction, loss, modification or unauthorized access or disclosure. Transmission of personal data to the authorized processors of the e-store – personal data are processed under the contract concluded between the e-store and the authorized processor. The authorized processors are required to ensure appropriate safeguards during the processing of personal data.
Inspection and amendment of personal data
Personal data recorded in the online shop may be inspected or amended via the online shop account management. If a purchase has been made in the capacity of a visitor (without a user account), a query about personal data may be submitted using the request for information form.
Revocation of consent
If personal data are processed based on the Purchaser’s consent, the Purchaser is entitled to revoke their consent via the e-store account management.
Retention
When a Purchaser’s account is closed in the e-store, any personal data are deleted, except where such data need to be retained for accounting or the resolution of consumer disputes. If a purchase has been made in the e-store in the capacity of a visitor (without a user account), the individual purchase history will be retained for three years. In the event of disputes related to payments or consumer disputes, personal data are retained until the settlement of the claim or until the expiry of the limitation period (three years). Personal data needed for accounting are retained for seven years.
Deletion
Personal data recorded in the online shop along with the Purchaser account may be deleted via the e-store account management. A query about the deletion of other personal data could be submitted using the request for information form. A request for the deletion of data is answered not later than within a month, and the period for the deletion of the data is clarified if necessary.
Transfer
An electronic statement about the personal data recorded in the e-store may be downloaded from the online shop account management. A query about the transfer of other personal data could be submitted using the request for information form. A request for the transfer of data is answered not later than within a month, where customer support establishes identity and provides notification of personal data applicable to transfer.
Direct marketing messages
An e-mail address or a telephone number is used for the transmission of direct marketing messages if the Purchaser has provided the relevant consent. If the Purchaser does not wish to receive direct marketing messages, the relevant link has to be selected in the e-mail footer or customer support has to be contacted. If personal data are processed for the purposes of direct marketing (profiling), the Purchaser is entitled to submit objections in relation to the initial or subsequent processing of their personal data, including the preparation of a profile analysis related to direct marketing, at any time by notifying customer support thereof via e-mail.
Resolution of disputes
Disputes related to the processing of personal data are resolved through customer support (eshop@packforce.lv). The supervisory authority is the Data State Inspectorate (info@dvi.gov.lv).